A Boutique Consulting & Services company

We offer affordable, high quality Consulting and Fractional CFO services to SMEs

Empowering businesses

Empowering businesses through strategic cost efficiency, digital transformation, and operational excellence

Cost Efficiency

Unlock sustainable profitability, identifying, analyzing, and eliminating value-draining costs across your business ecosystem

Digital transformation

Reimagine your business model by leveraging technology to drive innovation, efficiency, and superior customer experiences.

Operational excellence

Enhance performance and agility by streamlining processes, empowering teams, & embedding a culture of continuous improvement

IMPROVE YOUR BUSINESS HEATLH

Let us diagnose inefficiencies, prescribe strategy, and transform performance for long-term business vitality

our services

Cost & Performance Diagnostics

Strategy & Business Model Design

Uncover inefficiencies and unlock value through in-depth analysis of cost drivers and performance metrics.

Strategy & Business Model Design

Craft future-ready strategies and agile business models tailored to your market and goals.

Digital Readiness & Roadmaps

Strategy & Business Model Design

Business Process Optimisation

Assess digital maturity and build actionable roadmaps for transformation and technology adoption.

Business Process Optimisation

Change & Transformation Programs

Business Process Optimisation

Streamline operations and improve productivity with lean, efficient, and scalable processes.

Change & Transformation Programs

Enable lasting transformation with structured change programs aligned to your strategic priorities.

Fractional CFO services

Change & Transformation Programs

Access high-impact financial leadership and strategic guidance without the cost of a full-time hire.

Business Valuations & Financial Modelling

Gain clear, credible insights into your business value to support investment, M&A, or restructuring decisions.

about ASQUEY

Our Mission

To empower businesses to achieve sustainable growth by delivering strategic insights, operational excellence, and digital innovation through customized, high-impact consulting solutions.

Our Vision

Our Mission

To be a trusted partner for organizations seeking to transform, optimize, and thrive—recognized for our integrity, strategic thinking, and measurable results.

Our Values

Our Mission

Cost Efficiency

Trust

Team Work

Customer Focus

Community Conscious

Continuous Improvement

Cost Efficiency

Digital Transformation

Cost Efficiency

We partner with clients to deliver measurable cost savings without compromising growth or service quality.

Through detailed spend analysis, process optimization, and structural reviews, we uncover hidden inefficiencies and design cost-effective strategies aligned with your long-term goals

Whether you're navigating a downturn, scaling operations, or driving shareholder value, our approach ensures that every dirham/dollar spent adds meaningful business value.

Digital Transformation

Digital transformation is more than adopting new technology—it's about reshaping your organization to thrive in a digital-first world.

We guide businesses through a structured, strategic approach to digitization, aligning tech investments with business priorities.

From AI drivien process automation and cloud adoption to customer experience platforms and data-driven decision-making, we help you future-proof operations and stay ahead of disruption.

Operating Excellence

Digital Transformation

Operational excellence is the backbone of resilient and scalable businesses.

We help you build lean, agile systems by aligning your people, processes, and technology with strategic objectives.

Our work spans redesigning workflows, introducing performance metrics, embedding best practices, and enabling frontline ownership.

The result is a smarter, faster organization that can respond confidently to market challenges and opportunities.

The SEVEN VITAL SIGNS of BUSINESS

Finance

One of the most important Vital Sign, which reflects symptoms, the cause however may sit elsewhere. Maintaining a healthy profitability, ROI, liquidity, ROE are all essential to business success, and indeed dependent on the health of other Vital Signs.

Finance

Human Capital

Often a very neglected Vital Sign. Quite often the engine room of any business, specially the SMEs. Without the right people business health can suffer. How often do business owners keep this fundamental truth in mind?

Operations

Governance & Compliance

Operational efficiency and effectiveness are key for business survival in many industries. Is capacity and resource being utilized optimally?

Governance & Compliance

Are Business Risks identified and mitigation plans put in place? How good are the controls? Too strong or too weak?

Sales & Marketing

Governance & Compliance

How well do we know our competition? Have we identified the target markets? How effective are the marketing campaigns? Is there a Sales and Marketing strategy in place?

Information Technology & Business Intelligence

Without technology growth and improvement are very challenging. Data is the new oil. It is extremely important to nurture and grow this Vital Sign.

Information Technology & Business Intelligence

Innovation & Business Continuity

Information Technology & Business Intelligence

Innovation & Business Continuity

Weak Innovation and Business Continuity plans are serious threats to businesses surviving, especially when unexpected events occur. What succession plans, growth and innovation planning focus exists in a business?

Our TEAM

Abid Siddiqi - Founder, President & CEO

'Fitness is in the running'

Qualifications: FCA(IN), Executive MBA, Cranefield UK.

Experience: 30+ Years

Key Highlights: Senior leadership experience and expertise in Finance & Systems Development.

Served as Vice Chairman – Financial Development Services – IATA.

Ismail Pawane - Director & Advisor

Abid Siddiqi - Founder, President & CEO

'There is magic in the journey'

Experience: 40+ Years

Key Highlights: Expertise on Mergers & Acquisitions, Project Management, Strategy and Design.

He currently owns and runs a successful consultancy practice, specializing in the SME sector of UAE.

Asad Haque - Consultant & Advisor

Abid Siddiqi - Founder, President & CEO

Asad Haque - Consultant & Advisor

'Knowledge is power'

Experience: 30+ Years

Key Highlights: Senior leadership experience and expertise in Sales & Marketing, Niche technologies AI, Cybersecurity and Digital Transformation.

He is a recognised speaker and global networking champion.

A Boutique Consulting & Services company

Empowering businesses

Cost Efficiency

Digital transformation

Operational excellence

IMPROVE YOUR BUSINESS HEATLH

our services

Cost & Performance Diagnostics

Strategy & Business Model Design

Strategy & Business Model Design

Strategy & Business Model Design

Strategy & Business Model Design

Strategy & Business Model Design

Digital Readiness & Roadmaps

Strategy & Business Model Design

Business Process Optimisation

Business Process Optimisation

Change & Transformation Programs

Business Process Optimisation

Change & Transformation Programs

Change & Transformation Programs

Change & Transformation Programs

Fractional CFO services

Change & Transformation Programs

Change & Transformation Programs

Business Valuations & Financial Modelling

Business Valuations & Financial Modelling

Business Valuations & Financial Modelling

about ASQUEY

Our Mission

Our Mission

Our Mission

Our Vision

Our Mission

Our Mission

Our Values

Our Mission

Cost Efficiency

Cost Efficiency

Digital Transformation

Cost Efficiency

Digital Transformation

Digital Transformation

Digital Transformation

Operating Excellence

Digital Transformation

Digital Transformation

The SEVEN VITAL SIGNS of BUSINESS

Finance

Finance

Finance

Human Capital

Operations

Governance & Compliance

Governance & Compliance

Governance & Compliance

Governance & Compliance

Sales & Marketing

Governance & Compliance

Governance & Compliance

Information Technology & Business Intelligence

Information Technology & Business Intelligence

Information Technology & Business Intelligence

Information Technology & Business Intelligence

Information Technology & Business Intelligence

Innovation & Business Continuity

Information Technology & Business Intelligence

Innovation & Business Continuity

Learn more about our first product

Business Health Diagnosis simplified

Blog

Our TEAM

Abid Siddiqi - Founder, President & CEO

Abid Siddiqi - Founder, President & CEO

Abid Siddiqi - Founder, President & CEO

Ismail Pawane - Director & Advisor

Abid Siddiqi - Founder, President & CEO

Abid Siddiqi - Founder, President & CEO

Asad Haque - Consultant & Advisor

Abid Siddiqi - Founder, President & CEO